Neuerscheinungen

Neuerscheinungen

Haben Sie in den letzten drei Monaten etwas Neues publiziert? Oder wissen Sie von einem neu erschienenen Buch oder Artikel, den andere Polenforscher:innen nicht verpassen sollten? Teilen Sie uns all das unter info@pol-int.org mit. Wir werden Ihre Publikation(en) dann in unsere beständig wachsende Liste an Neuerscheinungen aufnehmen.

Publikationen: Anzeigen

Korean Wave in Poland: Success and Challenge (03.2022)

Autor:in(nen)
Edyta M. Barczynska, Bohyeon Kang
DOI
10.29274/ews.2021.34.1.5
Publikationstyp
Article
Abstract

The increase in popularity and attractiveness of Korean culture has caused the Hallyu phenomenon around the world. The Korean Wave can also be seen as a result of the active cultural policy of the Korean government. Thanks to globalization, popular culture has been able to become an important driving force for economic development in many countries, including Korea, as a powerful means of communication. In addition, the Korean Wave strongly builds a positive image of Korea to people around the world by showing the soft power of Korea. In the future, the popularity of Hallyu is expected to grow further worldwide, and various elements of Hallyu are expected to have a strong influence on the popular cultures of other countries. In the past, the Korean Wave was mainly observed in some parts of Asia, but the recent Korean Wave is spreading around the world including Europe. This paper focuses on the growth story of the Korean Wave, the success and challenge of the Korean Wave in Poland, which is located in Central Europe. As a result of this paper analyzing in detail the areas of the most popular Korean Wave in Poland along with the characteristics of Polish people, it was found that the Korean Wave in Poland has been very successful in various fields so far. However, due to the cultural differences between Korea and Poland, it was confirmed that there were also areas of the Korean Wave that were not successful in Poland. This paper provides an opportunity to think about future directions for improvement.

From the publisher's website.

Disziplinen
Kulturwissenschaft
Zurück
Pol-Int-Team

Datenschutzrichtlinie

Pol-Int verwendet Cookies, um ein reibungsloses Funktionieren unserer Plattform zu gewährleisten (technisch notwendige Cookies). Darüber hinaus bitten wir um Ihre Zustimmung zur Verwendung von Cookies zu Analysezwecken und zur Verbesserung der Plattform (statistische Cookies). Ihre Cookie-Einstellungen können Sie stets anpassen oder widerrufen.